Visual Surveys

Project Description

This study was able to test comparative theories surrounding survey type, panel engagement, and the conversion of respondents to brand advocates. A CAPI/MCAPI Concurrent Comparative Study was run from August 9-August 15, 2014. The survey was incentivized in the from of a prize draw via sponsors L’Oreal Paris and Sears Canada. The objective was to determine respondent engagement comparisons between visual surveys and text based research methods.

Project Detail

• Client: Female Social Media Network
• Date: August 15, 2014
• Category: Online Visual Survey Pilot Study

The pilot was able to discern that SociaLabra’s visual survey was a better medium in terms of achieving completes than traditional text-based surveys; increasing engagement and resulting in lower drop-out rates overall.

David Wiszniowski, Market Research Consultant

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