Participants Repeat Visual Surveys

Project Description

This project was able to test a number of hypothesis to optimize the client’s business around key areas of strength, new opportunities and problem areas. An online visual survey with approximately 30 questions was employed with a several different question formats to interact with 500 participants across Canada. Participants used PCs, laptops, smartphones and tablets to respond.

Project Detail

• Client: National Online Travel Business
• Date: October 8, 2014
• Category: Online Visual Survey

The project proved that online visual surveys are engaging, can deliver results more quickly and participants are willing to engage in more surveys .

David Wiszniowski, Market Research Consultant

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