Improve Conversion with Visuals

Project Description

This study was able to test comparative theories surrounding survey type, panel engagement, and the conversion of respondents to brand advocates. A CAPI/MCAPI Concurrent Comparative Study was run from August 9-August 15, 2014. The survey was incentivized in the from of a prize draw via sponsors L’Oreal Paris and Sears Canada. The objective was to establish brand incentives effectiveness on conversion and follow on activity with niche network and RTB respondents.

Project Detail

• Client: Female Social Media Network
• Date: August 15, 2014
• Category: Online Pilot Study

The pilot validated that niche community recruiting is a better platform for brands to utilize when seeking feedback and engagement from its key advocates.

David Wiszniowski, Market Research Consultant

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