SociaLabra began by commercializing previously developed community management technology conceived at the Ted Rogers School of Management, Ryerson University that focused on private social networks and analytics.
In a laboratory-like style, SociaLabra deployed 22 niche communities with more than 22,175 user accounts on its social platform, enabling analysis of behaviour and social apps usage.
SociaLabra identified customer intelligence as a growth area, the result of helping a customer build one of the largest female social media ad networks in Canada using its community management software.
SociaLabra acquired the global rights to unique content engagement and sharing technology used by thousands of authors, which, together with its community management software, are being used to release Market Research Cloud™, the industry’s next generation, enterprise-grade online market research service.
Josef is a business and marketing strategist having worked with GuestLogix, Delrina, MGI Software, Apple, ATI, Dupont and Symantec.
Stewart is an IT executive who founded and operated Canada’s largest reseller of hardware and services.
Ryan graduated from University of Waterloo and has spent the last five years developing social software and managing customer deployments.
Jeff graduated from the University of Toronto and has spent the last five years developing social software and managing backend infrastructures.
Simon is the Managing Partner of Cambiar, a management consulting company dedicated to the market research industry.
Rowland is CEO of the HMC Company and former VP of Corporate Communications at Microsoft.
Mark is the director of the Lyndon Baines Johnson Library, author, journalist, publisher and marketing executive who served Yahoo! Canada, Newsweek and Time.
Bill is former Chairman of Havas Toronto which is part of Havas Worldwide, a global advertising agency spanning 75 countries.
Geoff is former Director of Ketchum PR Canada and former business and technology reporter and columnist for the Globe and Mail.